Work model: field-based role, home-based within the territory, regular business travel
Drive sales of genetic testing services in the territory by acquiring new customers, retaining and growing existing accounts, and building brand awareness among physicians and healthcare institutions.
New business development
- Identify and acquire new customers: medical specialists (including clinical geneticists, neurologists, paediatricians and obstetrician-gynaecologists), hospitals, genetic counselling clinics, fertility clinics and laboratories.
- Present the genetic testing portfolio and tailor it to the needs of each institution or specialty.
- Manage the sales process from first contact to signed agreement, including negotiations and public tenders together with the sales team.
- Analyse the regional market and competitor activity.
- Maintain regular visits and contact with existing customers, ensuring high service quality and long-term relationships.
- Identify customer needs and expand cooperation into further areas of the portfolio.
- Resolve day-to-day operational matters (sample logistics, orders, invoicing) with internal teams.
- Route scientific and medical enquiries to the appropriate specialist teams within the company.
- Represent the company at conferences, symposia, training sessions and industry events in the region.
- Organise information meetings and educational sessions for physicians with the marketing team and subject-matter experts.
- Build relationships with key opinion leaders and scientific societies in the region.
- Gather market feedback and share it with marketing and product development.
- Plan visits and routes across the territory.
- Record all activities in the CRM system.
- Deliver sales targets and report results regularly.
- Act in line with applicable regulations, company procedures and data protection rules (GDPR).